On July 2, we reported on Magistrate Judge Nathanael M. Cousins’ ruling that multimedia rights companies (MMRs) and third-party brand sponsors are not categorically excluded from the definition of “associated entities” under the House settlement. On August 4, U.S. District Judge Claudia Wilken affirmed that ruling, upholding the College Sports Commission’s (CSC) authority to review NIL deals between NCAA athletes and MMRs or third-party brand sponsors.
Christopher M. Brolley
Chris concentrates his practice on federal and statewide product liability litigation through his representation of pharmaceutical and medical device companies involving mass tort, personal injury, and wrongful death claims across the U.S. He also represents clients at the state and federal level in matters ranging from breach of contract and corporate governance to data privacy and security. Chris advises higher educational institutions of all sizes, including colleges and universities, on Name, Image, and Likeness (NIL) compliance issues. He provides comprehensive guidance on permissible and impermissible NIL activities and navigating state NIL laws, NCAA Bylaws, and other NCAA policies. Chris creates and implements tailored strategies for mitigating the potential risk of NCAA and state attorney general enforcement activity. He co-hosts the firm's Highway to NIL podcast that discusses the legal landscape and developments in the area of NIL law.
CSC Approves Reworked $7.5M Deals for Nebraska Student-Athletes
On July 29, 2026, Nebraska’s athletic director announced that the College Sports Commission (CSC) had approved a restructured set of NIL deals for the same 18 Nebraska football players whose deals were arbitrated, totaling $7.5 million — the same dollar amount as the agreements the CSC previously denied. As discussed in our prior post, “The Great Divide Post-House: CSC Enforcement and the Power Four Conferences,” Arbitrator Andrew M. Strongin issued a binding May 11, 2026, ruling upholding the CSC’s denial of $7.5 million in NIL deals structured through Nebraska’s exclusive multimedia rights (MMR) partner.
Stanford Football and the Next Phase of College Sports Labor Rights
On July 27, 2026, Stanford University football players took a notable step in the continuing transformation of college athletics. The team became the first college football program to form a current, player-led chapter of the College Football Players Association (CFBPA), an organization advocating for player representation, collective bargaining, and improved protections for college football players. Stanford’s announcement is significant not because a union is imminent, but because it suggests that NIL, revenue sharing, and collective bargaining may now be moving toward the same legal and commercial conversation.
High Hopes for the High School Class of 2022? The NCAA’s New 5-in-5 Eligibility Rule Faces Legal Challenges
On June 23, 2026, the NCAA revised its Division I eligibility rules by adopting a new age-based model commonly referred to as “5-in-5.” We previously wrote about this new rule here. Under the new rule, student-athletes may compete in five seasons of their college sport, with eligibility beginning when they enroll in college and running no later than the academic year in which they turn 19. The change marks a significant departure from the NCAA’s prior framework, which generally allowed four seasons of competition within a five-year eligibility window. The NCAA, however, has not applied the new rule retroactively to all student-athletes, leaving one group in a difficult position: 2022 high school graduates who already exhausted, or are close to exhausting, their eligibility under the old system. Those athletes argue they were uniquely disadvantaged by the overlap of COVID-era eligibility waivers, evolving NIL opportunities, and the NCAA’s decision to extend benefits to other classes of student-athletes while excluding them.
MMRs and Third-Party Sponsors Are Associated Entities Under the House Settlement
On June 25, the U.S. District Court for the Northern District of California denied the House plaintiffs’ motion to exclude multimedia rights companies (MMRs) and third-party sponsors from the definition of associated entities under the House settlement enforcement.[1] Class counsel filed a motion seeking clarity on the definition of “associated entities or individuals,” arguing:
College Sports Commission Updates Its Range of Compensation Analysis
On June 23, the College Sports Commission (CSC) issued a memorandum to all Division I Institutions and Conferences updating its NIL deal review, enforcement policy, and agent agreements.
The Great Divide Post-House: CSC Enforcement and the Power Four Conferences
Following the district court’s approval of the House settlement in 2025, in which Division I schools that opted into the settlement were allowed to directly compensate student-athletes, schools began looking for ways to remain competitive in recruiting and retention. Some have turned to third-party multimedia rights companies (MMRs) to structure NIL opportunities outside the revenue-sharing amount. That strategy has now placed MMRs at the center of a larger enforcement dispute: whether these entities should be treated as “associated entities” subject to heightened review by the College Sports Commission (CSC).
NCAA Division I Cabinet Approves Age-Based, Five-Year Eligibility Model
On June 23, 2026, the NCAA Division I Cabinet unanimously approved a historic overhaul of student-athlete eligibility rules, adopting an age-based model that grants student-athletes five full seasons of competition after entering college. The vote marks the most significant structural change to NCAA eligibility rules in decades and resolves — at least formally — a system that had become both legally vulnerable and administratively unworkable.
Brendan Sorsby Folds: Drops Lawsuit and Applies for NFL Supplemental Draft
After being ruled eligible to play for Texas Tech this upcoming season, Brendan Sorsby is forgoing his college career and applying to enter the NFL’s Supplemental Draft. We previously wrote about the Sorsby saga and his reinstatement. However, a week after a judge ruled that Sorsby would be eligible to continue playing football for Texas Tech, the Big 12 filed a lawsuit in the Northern District of Texas[1] seeking a declaratory judgment and injunctive relief to punish Sorsby for sports betting.
Brendan Sorsby Bet on Himself and Won: Now What?
On June 8, 2026, District Court of Lubbock County Judge Ken Curry ruled in favor of Texas Tech quarterback Brendan Sorsby after the NCAA initially ruled him ineligible to play collegiate football. In granting the temporary injunction, Judge Curry held that Sorsby, who notably entered a gambling rehabilitation facility following the NCAA’s ruling, “has demonstrated he will suffer a probable, imminent, and irreparable injury,” allowing him to continue his college football career after admitting to betting, including on his games.[1]